Research by Environics suggests that Canadian and American _____ are not exactly the same,so marketers need to come up with uniquely Canadian executions.

Question

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The sentence suggests that Canadian and American VALUES are not exactly the same, implying that there are differences in the cultural and societal beliefs and principles between the two countries. This highlights the importance of creating marketing campaigns that are tailored to Canadian values rather than copying American ones.

Research by Environics Suggests That Canadian and American _____ Are