Technical and high-involvement products often use a(n)_____ appeal.

Question

Quizplus · Accepted Answer

Technical and high-involvement products require detailed information about their features and specifications. Therefore, the best appeal in this case is a feature appeal, which focuses on the technical aspects of the product. Options A, B, and D are not appropriate for technical products. News appeal is typically used for new product launches or updates, subliminal appeal works best for low-involvement products, and popularity appeal is more suitable for products where social proof or endorsement has a significant impact on consumers' purchase decisions.

Technical and High-Involvement Products Often Use A(n)_____ Appeal