The use of celebrities in commercials is generally based on the source characteristics of _____ and represents an attempt to induce persuasion through the ______ process.

Question

Quizplus · Accepted Answer

The use of celebrities in commercials is generally based on their attractiveness, which is a source characteristic that can influence the audience's perception and behavior. This strategy aims to induce persuasion through the identification process, where the audience identifies with the celebrity and is influenced by their endorsement or message.

The Use of Celebrities in Commercials Is Generally Based on the Source