A financial services company who wants to use a spokesperson would agree that expertise and trustworthiness are very important when focusing on source ___,one of the categories of source attributes.

Question

Quizplus · Accepted Answer

When focusing on source attributes, expertise and trustworthiness are crucial for establishing credibility, which is important for a financial services company looking for a spokesperson. Attractiveness, identification, and image may also be important, but they are not as essential as credibility in this context.

A Financial Services Company Who Wants to Use a Spokesperson