The notion that a low credibility source may be just as effective as a high credibility source with the passing of time is known as the:

Name: The notion that a low credibility source may be just as effective as a high credibility source with the passing of time is known as the:
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The sleeper effect suggests that although an initially low credibility source may not be effective in persuading an audience, over time, the persuasiveness of the message may increase, regardless of the source's credibility.

The Notion That a Low Credibility Source May Be Just