Which of the following is likely to suffer when a celebrity endorses too many products and is seen too often by consumers?
A) Expertise
B) Credibility
C) Power
D) Internalization
Correct Answer:
Verified
Q87: Which of the following statements about the
Q88: _ advertising is sometimes used to create
Q89: A financial services company who wants to
Q90: The notion that a low credibility source
Q91: The source characteristic of attractiveness encompasses:
A) beauty,
Q93: Consumers perceive Maytag appliance as dependable.Consumers have
Q94: According to the sleeper effect phenomenon:
A) the
Q95: Source attractiveness leads to persuasion through a
Q96: Information from a credible source influences beliefs,opinions,attitudes,and/or
Q97: A spokesperson who delivers an advertising message
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