Consumers perceive Maytag appliance as dependable.Consumers have assigned a _____ to the brand.

Question

Quizplus · Accepted Answer

The given statement suggests that consumers have a specific perception or impression about Maytag appliances, which is dependability. This perception or impression is an example of a brand personality, which is the set of human characteristics or traits attributed to a brand by consumers. Therefore, the correct answer is C - personality. A is incorrect because product benefit refers to the functional or emotional advantages that a product or service provides to consumers, not the perception of the brand. B is incorrect because a spokesperson is a person or entity that represents a brand or communicates its message to the public, which is not mentioned in the statement. D is incorrect because market rank refers to the relative position of a brand in terms of market share, revenue, or profitability, which is not relevant to the statement.

Consumers Perceive Maytag Appliance as Dependable