Marketers who try to select spokespeople whose traits will maximize their message influence are concerned about their credibility.The two important dimensions associated with credibility are:

Question

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The two important dimensions associated with credibility are expertise and trustworthiness. These dimensions are crucial for selecting a spokesperson who can effectively convey the marketer's message and influence the target audience. Expertise refers to the speaker's level of knowledge and experience on the topic, while trustworthiness reflects the audience's perception of the speaker's honesty and reliability.

Marketers Who Try to Select Spokespeople Whose Traits Will Maximize