Which of the following statements describes one of the findings of research on the use of decorative or physically attractive models?

Question

Quizplus · Accepted Answer

Research has found that while decorative or physically attractive models may catch the audience's attention and facilitate recognition of the advertisement, they do not necessarily enhance readership or recall of the message. The relevancy of the model to the product being advertised is also important in determining the effectiveness of the advertisement. The effectiveness of these models is not limited to cosmetics and fashion products only. Therefore, options A, B and C are incorrect.

Which of the Following Statements Describes One of the Findings