Which of the following statements about the use of corporate leaders as advertising spokespersons is true?

Question

Quizplus · Accepted Answer

While some companies may use their leaders as spokespersons, it can create problems if the public perception of the company becomes too closely tied to that individual. This can lead to a loss of trust if that individual makes a mistake or leaves the company. Therefore, it is important to consider the potential risks and benefits before using a corporate leader as a spokesperson.

Which of the Following Statements About the Use of Corporate