A pharmaceutical company wants to promote a new over-the-counter cough medicine.The company has hired as its spokesperson an actor who has played a physician for several years on a popular soap opera.The first line of the commercial is,"Hi.I play a doctor on television." For people who are unfamiliar with this actor,the message source lacks ___,one of the source attribute categories.

Question

Quizplus · Accepted Answer

The missing attribute is credibility, as people who are unfamiliar with the actor may not automatically trust or believe their statements about the effectiveness of the cough medicine.

A Pharmaceutical Company Wants to Promote a New Over-The-Counter Cough