Which of the following statements about celebrity endorsers is true?

Question

Quizplus · Accepted Answer

Studies have shown that teenage consumers are becoming increasingly skeptical and cynical about the use of celebrity endorsers, making them less receptive to these messages. Option A is incorrect because consumers who are very knowledgeable about a product or service are typically less likely to be swayed by celebrity endorsers. Option B is also incorrect because the teenage market has been shown to be particularly receptive to celebrity endorsers in some cases. Option D is incorrect because older consumers may be more skeptical of advertising in general, but they can still be influenced by celebrity endorsers.

Which of the Following Statements About Celebrity Endorsers Is True