Source attractiveness leads to persuasion through a process of:
A) internalization
B) identification
C) compliance
D) comprehension
Correct Answer:
Verified
Q90: The notion that a low credibility source
Q91: The source characteristic of attractiveness encompasses:
A) beauty,
Q92: Which of the following is likely to
Q93: Consumers perceive Maytag appliance as dependable.Consumers have
Q94: According to the sleeper effect phenomenon:
A) the
Q96: Information from a credible source influences beliefs,opinions,attitudes,and/or
Q97: A spokesperson who delivers an advertising message
Q98: Marketers who try to select spokespeople whose
Q99: Which of the following statements about the
Q100: A pharmaceutical company wants to promote a
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents