The concept of advertising expenditures producing long term as well as immediate results is known as:
A) the carryover effect
B) the communication effect
C) the halo effect
D) DAGMAR

Question

Quizplus · Accepted Answer

The concept of advertising expenditures producing long term as well as immediate results is known as the carryover effect. The carryover effect refers to the phenomenon where advertising expenditure in one period carries over, influencing consumer behavior in subsequent periods. This effect is important for marketers to consider as it emphasizes the need for consistent advertising messaging and budgeting for long-term campaigns.

The Concept of Advertising Expenditures Producing Long Term as Well