As the Marketing Manager for Hellmann's Mayonnaise you create a message reminding the target audience of how delicious Hellmann's has always tasted in a turkey sandwich.Your primary communication objective most likely is:
A) to increase repeat purchases from brand loyals
B) to remind new category users of how much they have enjoyed Hellmann's in the past
C) to educate other brand users about the use of mayonnaise
D) to convince non-mayonnaise users to eat more turkey

Question

Quizplus · Accepted Answer

The primary communication objective of reminding the target audience of how delicious Hellmann's has always tasted in a turkey sandwich would be to increase repeat purchases from brand loyals. By reminding them of the great taste, they are more likely to continue purchasing and consuming Hellmann's mayonnaise in the future.

As the Marketing Manager for Hellmann's Mayonnaise You Create a Message