The carryover effect:
A) has no impact on sales objectives
B) has no effect on the relationship between advertising and sales
C) encourages the use of nonspecific objectives
D) is particularly apparent with mature, low-priced, and frequently purchased products

Question

Quizplus · Accepted Answer

The carryover effect refers to the impact a past advertising campaign has on current sales. This effect is particularly apparent with mature, low-priced, and frequently purchased products. Therefore, option D is the best choice. Option A, B, and C are incorrect as they do not accurately describe the impact or nature of the carryover effect.

The Carryover Effect