Which of the following statements best describes the relationship between marketing and communication objectives?
A) Marketing objectives and communication objectives are synonymous.
B) Communication objectives are derived from marketing objectives.
C) For a successful campaign, communication objectives can be developed before or after the development of marketing objectives.
D) There is no relationship between the two.

Question

Quizplus · Accepted Answer

Communication objectives are derived from marketing objectives. Communication goals are the specific steps an organization takes to deliver messages that meet the overall marketing objectives. Communication objectives support the overall business and marketing objectives. Thus, communication objectives are developed based on and aligned with marketing objectives.

Which of the Following Statements Best Describes the Relationship Between