Before setting objectives for advertising and promotion,an organization should:
A) conduct a situation analysis to identify marketing and promotional issues facing the firm
B) conduct surveys to develop the media objectives
C) develop creative objectives
D) develop communication goals

Question

Quizplus · Accepted Answer

Before setting objectives for advertising and promotion, an organization should conduct a situation analysis to identify marketing and promotional issues facing the firm. This analysis would help in understanding the target audience, competitive landscape, and external factors that may impact the success of the advertising and promotional campaign. Based on this analysis, the organization can develop communication goals, creative objectives, and media objectives. Therefore, option A is the best choice. Option B is incorrect because surveys may be a part of media planning, but they do not help in setting objectives. Option C is incorrect because creative objectives are developed after communication goals and media objectives are established. Option D is incorrect because communication goals are developed after conducting a situation analysis.

Before Setting Objectives for Advertising and Promotion,an Organization Should