For which of the following advertising communication tasks should the specified time period required be the longest?
A) Repositioning a brand
B) Increasing brand awareness levels
C) Creating knowledge regarding a brand attribute
D) Increasing knowledge levels about a brand attribute

Question

Quizplus · Accepted Answer

Repositioning a brand requires a longer time period as it involves changing the target audience's perception of the brand and creating a new image for it. This task involves multiple stages and requires consistent messaging and communication over an extended period to create the desired effects. On the other hand, increasing brand awareness levels and creating knowledge about a brand attribute are relatively easier tasks and can be achieved in a shorter time frame. Increasing knowledge levels about a brand attribute is also a comparatively easier task than repositioning a brand as it involves imparting information rather than changing perceptions.

For Which of the Following Advertising Communication Tasks Should the Specified