According to DAGMAR,the basic function of advertising is to:
A) create sales
B) communicate
C) generate action
D) change behaviour

Question

Quizplus · Accepted Answer

DAGMAR (Defining Advertising Goals for Measured Advertising Results) identifies the basic function of advertising as communication. Its primary goal is to communicate with the target market about the product or service being advertised. While generating sales, action, and changing behavior are important outcomes of advertising, they are not the basic function. Communication is the foundation on which all other advertising objectives are built, making Option B the best choice.

According to DAGMAR,the Basic Function of Advertising Is To