The information processing model may be an effective framework for setting objectives and:
A) determining whether consumers will follow through on their intended purchases
B) allocating the advertising budget appropriately
C) evaluating the effects of a promotional campaign
D) researching consumer needs

Question

Quizplus · Accepted Answer

The information processing model consists of several stages, including attention, comprehension, retention, and behavioral response. By using this model, advertisers can evaluate the effects of a promotional campaign by determining whether consumers have paid attention to the message, comprehended it, retained it, and then acted upon it. This allows for effective assessment of the impact of the campaign and can help guide future advertising efforts.

The Information Processing Model May Be an Effective Framework for Setting