Sprite soft drink sponsored "Flowrider" surfing exhibits at major summer events,offering free samples of their new citrus flavour to consumers who attended.The behavioural objective behind this campaign was:
A) brand trial
B) repeat purchase
C) purchase timing
D) brand awareness

Question

Quizplus · Accepted Answer

The behavioural objective behind sponsoring "Flowrider" surfing exhibits and offering free samples of their new citrus flavour to consumers who attended was to encourage brand trial, which involves getting consumers to try the product for the first time. This strategy aims to increase the likelihood of future purchases through positive experiences and preferences.

Sprite Soft Drink Sponsored "Flowrider" Surfing Exhibits at Major Summer