Shahida Rampal owns a neighbourhood restaurant specializing in foods from her native India.Her research has shown that consumers in the area come to her restaurant 2 or 3 times a year,along with their visits to 4 or 5 other establishments nearby.She would like to entice these consumers to visit her restaurant at least one extra time over the course of a year.Her behavioural objective could be described as:
A) brand trial
B) repeat purchase
C) purchase timing
D) brand awareness

Question

Quizplus · Accepted Answer

The behavioural objective of getting consumers to visit the restaurant one extra time over the course of a year implies a desire for repeat purchase. This means that Shahida Rampal wants her customers to return to her restaurant more frequently, indicating that the best choice is B) repeat purchase. The other options do not align with her objective as closely: brand trial would mean attracting new customers rather than encouraging existing ones to return, purchase timing is more focused on making sales during specific times rather than increasing overall visit frequency, and brand awareness is about getting people to recognize the brand rather than specifically driving additional visits.

Shahida Rampal Owns a Neighbourhood Restaurant Specializing in Foods from Her