Steven owns a card and gift shop.Recent research shows that the average sale in his store is $7.50.That is,consumers on average spend $7.50 each time they visit.Steven has initiated a loyalty card program which offers one free greeting card for every 10 that a consumer buys in the hope that can increase his store's average sale to $8.50 per visit.This is an effective tactic to use with what kind of repeat purchase objective?
A) Category building
B) Purchase frequency
C) Purchase amount
D) Purchase timing
Correct Answer:
Verified
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