Which of the following statements about effective communication is true?
A) Advertising communication is effective because marketers are able to tell consumers how to interpret their messages within the context of the communication.
B) For effective communication, marketers must understand the meanings that words and symbols attach to consumers and how these words and symbols are interpreted.
C) Effective communication is unaffected by the reception environment.
D) Whether an ad is in black and white or in colour has no impact on how effectively the message is communicated.

Question

Quizplus · Accepted Answer

Effective communication requires an understanding of the meanings that words and symbols attach to consumers and how they are interpreted. This is important for marketers to create messages that resonate with their intended audience. A, C, and D are false statements.

Which of the Following Statements About Effective Communication Is True