Which of the following would NOT be considered "noise" in the communication process?
A) A competitor's glossy magazine ad compared to your one-colour newspaper ad
B) A decrease in your advertising expenditure versus last year
C) The use of a sign, symbol or words that are unfamiliar to the target audience
D) The preponderance of commercials during a popular TV show

Question

Quizplus · Accepted Answer

A decrease in advertising expenditure is not considered noise in communication. Noise refers to any interference or distortion in the communication process that affects the reception or interpretation of the message. A decrease in advertising expenditure is a deliberate decision and not an external factor that hinders the communication process.

Which of the Following Would NOT Be Considered "Noise" in the Communication