Loblaws supermarkets buy an insert to go into Saturday's Toronto Star.The newspaper is read by over 100,000 people.The newspaper is an example of a(n)_____ channel of communication.
A) individualized
B) direct-response
C) nonpersonal
D) direct response

Question

Quizplus · Accepted Answer

The Toronto Star newspaper is a nonpersonal channel of communication because it reaches a large audience and does not allow for direct interaction or personalization. The insert from Loblaws is also nonpersonal as it is a mass media advertisement.

Loblaws Supermarkets Buy an Insert to Go into Saturday's Toronto