An ad for The Westin Hotel in Ottawa contains an 800-number that people interested in reserving rooms at the hotel or knowing more about the hotel can call.One way to determine the effectiveness of this ad is to count the number of phone calls it receives in response to its ad.This response count is an example of:
A) feedback
B) qualitative research
C) noise filtering
D) decoding

Question

Quizplus · Accepted Answer

The response count of phone calls is a type of feedback that indicates the effectiveness of the ad in generating interest and action from potential customers. Feedback is an essential part of the communication process as it helps the sender (in this case, the hotel) to evaluate the success of the message and make necessary adjustments to improve it. Qualitative research, noise filtering, and decoding are not relevant in this context.

An Ad for the Westin Hotel in Ottawa Contains an 800-Number