Nike conducts a marketing research study and finds that the majority of consumers can recall the company's "Just do it" ad slogan.Nike can safely assume that consumers:
A) appear to be aware of Nike's advertising
B) have favourable attitudes toward Nike
C) understand the advertising message Nike is trying to communicate
D) will probably buy Nike athletic shoes

Question

Quizplus · Accepted Answer

The fact that the majority of consumers can recall the slogan indicates that they are aware of Nike's advertising, which is the purpose of conducting marketing research. The research does not provide any information about the consumers' attitudes, understanding of the message, or purchase intent.

Nike Conducts a Marketing Research Study and Finds That the Majority