Which of the following response hierarchy models depicts consumers as going through the stages of awareness - knowledge - liking - preference - conviction - purchase?
A) The AIDA model
B) The hierarchy of effects model
C) The information processing model
D) The purchaser learning model

Question

Quizplus · Accepted Answer

The hierarchy of effects model outlines the stages consumers typically go through, starting from awareness to eventually making a purchase, which includes awareness, knowledge, liking, preference, conviction, and finally, purchase.

Which of the Following Response Hierarchy Models Depicts Consumers as Going