Inez and Troy were just strolling through the mall when they saw a mattress with adjustable levels of firmness in a store window.Once they became aware that such a product existed,they were eager to talk to a salesperson and learn more about the mattresses.After talking to the salesperson for thirty minutes,Inez and Troy realized they wanted to own one.They used their credit card to order a mattress and to pay for its delivery to their home.In terms of the models of response process,Inez and Troy have just gone through the stages in the _____ model.
A) hierarchy of effects
B) AIDA
C) learning
D) adoption response

Question

Quizplus · Accepted Answer

The AIDA model, which stands for Attention, Interest, Desire, and Action, describes the process Inez and Troy went through. They first had their attention captured by the mattress, developed an interest in learning more, formed a desire to own one, and finally took action by purchasing it.

Inez and Troy Were Just Strolling Through the Mall When