The _____ model explains the purchase decision making process when a consumer buys a high-involvement product for which there is a high amount of differentiation among brands.
A) standard learning
B) dissonance/attribution
C) hierarchy of needs
D) cognitive response

Question

Quizplus · Accepted Answer

The standard learning model is used for high-involvement purchases where consumers engage in extensive problem-solving and information processing due to significant brand differentiation.

The _____ Model Explains the Purchase Decision Making Process When