Which response hierarchy views the consumer as engaging in passive learning and random information catching?
A) Standard learning
B) Low-involvement
C) Dissonance/attribution
D) Informative processing

Question

Quizplus · Accepted Answer

Low-involvement response hierarchy views the consumer as engaging in passive learning and random information catching. This is because low-involvement products do not require much thought or consideration, and the consumer may not have a strong preference or attachment to the product. Therefore, their behavior is more reactive than proactive.

Which Response Hierarchy Views the Consumer as Engaging in Passive