Which category of cognitive responses includes a message recipient's reactions to factors such as the creativity of an ad,the quality of the visual effects,colours,voice tones,and the like?
A) Support arguments
B) Source derogations
C) Ad execution-related thoughts
D) Attitude toward the brand

Question

Quizplus · Accepted Answer

Ad execution-related thoughts refer to a message recipient's cognitive responses to factors such as the creativity of an ad, the quality of the visual effects, colours, voice tones, and the like.

Which Category of Cognitive Responses Includes a Message Recipient's Reactions