Mentos mint candy uses an advertising campaign that shows people solving problems by thinking outside of the box-by taking a fresh look at a common problem.Freshness is the message that the ad is supposed to deliver.When Dick and Bella Lestor saw the ad,Dick said to Bella,"That ad is simply showing people being rewarded for being rude and boorish.How could any company think that sort of ad would appeal to decent people?" Dick's comment about the ad source represents a:
A) negative ad execution thought
B) source derogation
C) counterargument
D) positive execution thought

Question

Quizplus · Accepted Answer

Dick's comment about the ad source represents source derogation, which is the act of criticizing or rejecting the spokesperson or the source of the message.

Mentos Mint Candy Uses an Advertising Campaign That Shows People