Some people have questioned the fact that Nike maintained their endorsement contract with Tiger Woods after his personal "fall from grace".The ill feelings that some people have towards him and his behaviour could be a source of:
A) source derogation
B) counterargument
C) source blockage
D) message blockage

Question

Quizplus · Accepted Answer

Source derogation refers to negative feelings towards the source of a message, and in this case, some people have negative feelings towards Tiger Woods due to his behavior. This could potentially impact how effective the Nike endorsement is perceived by some consumers.

Some People Have Questioned the Fact That Nike Maintained Their