The elaboration likelihood model (ELM)is a function of two elements.They are the ____ to process the message.
A) encoding and decoding abilities
B) motivation and ability
C) knowledge and technical skills
D) attitude and linguistics skills

Question

Quizplus · Accepted Answer

The ELM is based on the idea that there are two primary routes to persuasion: the central route and the peripheral route. The extent to which a person uses each route is determined by their motivation (how interested they are in the message) and their ability (their cognitive capacity to process the information). Therefore, B – motivation and ability – is the correct answer. A, C, and D are not accurate because they do not encompass both motivation and ability.

The Elaboration Likelihood Model (ELM)is a Function of Two Elements