Marketers trying to sell _____ will find the use of a catchy jingle or ad slogan to be most effective.
A) products characterized by a low-involvement response hierarchy
B) products characterized by high-involvement response hierarchy
C) consumer durables that require detailed information
D) services where differentiation is important

Question

Quizplus · Accepted Answer

Catchy jingles or ad slogans are most effective for products that require low involvement from consumers. These products are usually inexpensive and don't require a significant amount of research or decision-making. Catchy jingles and slogans are effective because they can create brand recognition and repetition, which makes it more likely for consumers to remember the product in the future.

Marketers Trying to Sell _____ Will Find the Use of a Catchy