_____ are thoughts that occur to a consumer when reading,viewing,and/or hearing a communication.
A) Cognitive responses
B) Affective responses
C) Elaborations
D) Conative impressions

Question

Quizplus · Accepted Answer

Cognitive responses are thoughts that occur in a consumer's mind when they encounter a marketing communication. These thoughts may be related to product features, benefits, price, or any other aspect of the communication. Cognitive responses are important because they influence a consumer's attitudes and intentions toward the product. Affective responses, on the other hand, are emotions that consumers may experience when encountering a communication, while elaborations refer to the extent to which a consumer thinks about and integrates the message into their existing knowledge. Conative impressions are not a common term used in marketing research.

_____ Are Thoughts That Occur to a Consumer When Reading,viewing,and/or