_____ is likely to occur when a point-of-purchase display for OPI nail polish is teamed with a life-size portrait of Katy Perry,a woman many admire and want to emulate.
A) Classical conditioning
B) Psychological conditioning
C) Affective modelling
D) Cognitive conditioning

Question

Quizplus · Accepted Answer

Classical conditioning is likely to occur in this scenario as the life-size portrait of Katy Perry, a celebrity many admire, is used to create a positive association with the OPI nail polish, potentially influencing consumer behavior through association.

_____ Is Likely to Occur When a Point-Of-Purchase Display for OPI