According to a comprehensive literature review,what are the three critical intermediate effects between advertising and purchase in the consumers' response process?
A) Awareness, affect, comprehension
B) Cognition, affect, experience
C) Cognition, preference, retention
D) Attention, preference, retention

Question

Quizplus · Accepted Answer

According to the literature review, the three critical intermediate effects between advertising and purchase in the consumers' response process are cognition (awareness and comprehension), affect (emotions and feelings), and experience (behavioral and attitudinal). Therefore, option B (cognition, affect, experience) is the correct answer. Option A (awareness, affect, comprehension) is similar but the order is not entirely correct, while options C (cognition, preference, retention) and D (attention, preference, retention) do not include affect as a critical intermediate effect.

According to a Comprehensive Literature Review,what Are the Three Critical