Arminda is watching a late night TV show when a low-budget commercial for a local restaurant comes on the air.She is turned off by the poor quality of the commercial and immediately tunes out the message without processing any of the information.Arminda is engaging in what type of message processing?
A) Support arguing
B) Central processing
C) Peripheral processing
D) Source blocking

Question

Quizplus · Accepted Answer

Arminda is engaging in peripheral processing, which is a type of message processing where the audience is not actively processing the information presented in the message and is instead relying on superficial cues, such as the quality of the commercial, to make a judgment. Central processing, on the other hand, involves a deeper level of cognitive processing in which the audience carefully evaluates the arguments and evidence presented in the message. Support arguing and source blocking are not relevant to Arminda's behavior in this scenario.

Arminda Is Watching a Late Night TV Show When a Low-Budget