The _____ is a model that addresses the differences in the ways consumers respond to persuasive messages.
A) elaboration likelihood model
B) 5-W's model of communication
C) AIDA model
D) cognitive response model

Question

Quizplus · Accepted Answer

The elaboration likelihood model is a well-known and widely accepted model that explains the differences in consumers' responses to persuasive messages based on their level of involvement or motivation to process the information. The other options, 5-W's model of communication, AIDA model, and cognitive response model, do not specifically address these differences in consumer response.

The _____ Is a Model That Addresses the Differences in the Ways