The AIDA model is often used to represent what ideally happens during:
A) personal selling
B) the decoding of direct marketing advertising pieces
C) sales promotions
D) the introduction of innovative new consumer products

Question

Quizplus · Accepted Answer

The AIDA model (Attention, Interest, Desire, Action) is a framework commonly used in personal selling to guide the sales process and encourage the customer to take action. It outlines the steps a salesperson should take to grab a customer's attention, generate interest in the product, create a desire for it, and ultimately inspire the customer to take action and make a purchase.

The AIDA Model Is Often Used to Represent What Ideally