According to the _____ hierarchy,advertisers of products like light bulbs,ketchup,computer paper,nail clippers,and other items bought without a lot of thought need to use heavy repetition strategy.
A) three-orders response
B) dissonance-attribution
C) low-involvement
D) high-involvement

Question

Quizplus · Accepted Answer

The low-involvement hierarchy suggests that consumers do not have a strong motivation to process information about products like light bulbs, ketchup, computer paper, nail clippers and other items bought without a lot of thought. Therefore, advertisers need to use a heavy repetition strategy to increase the likelihood of the message getting through to the consumer.

According to the _____ Hierarchy,advertisers of Products Like Light Bulbs,ketchup,computer