Attention,awareness,and knowledge are all examples of the _____ stage of the response process and appear in all of the models describing the consumer response process.
A) cognitive
B) affective
C) behavioural
D) conative

Question

Quizplus · Accepted Answer

Attention, awareness, and knowledge all pertain to the cognitive stage of the response process, which involves the individual gathering information and building understanding of a product or brand. This stage is present in all consumer response process models. The affective stage pertains to feelings and emotions, the behavioral stage pertains to actions taken, and the conative stage pertains to intentions and decision-making.

Attention,awareness,and Knowledge Are All Examples of the _____ Stage of the Response