_____ is the stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives.
A) Internal search
B) External search
C) Alternative evaluation
D) Post purchase evaluation

Question

Quizplus · Accepted Answer

The stage of the consumer decision making process whereby the individual scans information stored in memory to recall past experience and/or knowledge regarding various purchase alternatives is called internal search. External search refers to the process of seeking out information from external sources such as friends, family, advertising, and reviews. Alternative evaluation refers to the stage where the consumer compares and evaluates the different options available to them. Post-purchase evaluation occurs after the consumer has made the purchase and evaluates whether or not it meets their expectations.

_____ Is the Stage of the Consumer Decision Making Process