Perception is an important consideration for ad creation.Obsession perfume used scent strips in its ads and a caterer mailed free samples to potential clients to influence _____ and to increase the probability that the ad will be noticed.
A) the level of sensory input
B) consumer personality
C) perception retrieval
D) subliminal perception

Question

Quizplus · Accepted Answer

The use of scent strips and free samples are tactics aimed at increasing sensory input, which can influence perception and increase the chances that the ad will be noticed.

Perception Is an Important Consideration for Ad Creation