_____ is the process and activities that people engage in when searching for,selecting,purchasing,using,evaluating and disposing of products and services so as to satisfy their needs and desires.
A) Exchange
B) Consumer behaviour
C) Conspicuous consumption
D) Learning

Question

Quizplus · Accepted Answer

Consumer behaviour is the study of how individuals make decisions about the selection, purchase, use, and disposal of goods and services in order to satisfy their needs and preferences. It involves various processes and activities such as searching for information, evaluating alternatives, making a purchase decision, and post-purchase evaluation. Therefore, option B is the correct answer. Exchange refers to the process of giving and receiving something in return for something else, whereas conspicuous consumption is a term used to describe the act of purchasing expensive goods or services to display wealth or status. Learning, on the other hand, refers to the process of acquiring knowledge, skills, or values through experience, study, or instruction.

_____ Is the Process and Activities That People Engage in When