One study estimates that the consumer is potentially exposed to nearly 1500 ads per day,yet perceives only 76 of these messages._____ accounts for this phenomenon
A) selective attention
B) selective exposure
C) subliminal perception
D) selective comprehension

Question

Quizplus · Accepted Answer

Selective attention refers to the tendency of consumers to pay attention to only a small portion of the vast number of ads they are exposed to each day. This is due to limitations in cognitive processing and the fact that consumers are more likely to pay attention to stimuli that are relevant to their needs or interests. As a result, even though consumers may be exposed to thousands of ads each day, they are only likely to perceive a small fraction of them.

One Study Estimates That the Consumer Is Potentially Exposed to Nearly